A sample of logos and icons that I've worked on. Some are the final designs, some are the trials and errors and some are the versions that the client didn't pick but I dig more.
I was very excited to be able to work with the Sixers on a variety of projects. They have such a great visual history and aren't shy about bringing a lot of it back into their current brand.
In 2023, I was asked to create a campaign for the Wells Fargo Center as it began major renovations to bring in new spaces, experiences and attractions. The goal was to create a visual system that would highlight the storied past, the exhilarating future and show how the area was home to where the spirit of Philadelphia is alive.
A few campaign concepts that I’ve been working on for the NJ Devils.
Client: Seattle Sounders
The Sounders asked me to come up with a campaign celebrating their 3rd MLS Cup. Unfortunately it didn’t happen but the club was happy with the campaign concept and direction their brand could take.
Geode is a boutique software consulting firm that specializes in partnering with technology companies to launch new products. They asked me to give their brand a facelift and expansion beyond just the logo, which included creative toolkit, basic stationary, social and marketing templates and brand guide.
The Trunk Vintage is an online retailer who specializes in the acquisition and sale of vintage goods. I was fortunate enough to work with them creating a new branding package, who wanted a more tactile approach to the brand and materials.
A concept for a campaign(s) for the Philadelphia Phillies that I never quite got around to proposing. to them. Still think it turned out quite well though.
Nick’s House is a service provided by the HEADstrong Foundation that provides free housing to individuals and families who have travelled to undergo cancer treatment. I was asked by the Nick’s House team to give their brand a refresh, creating a new logo, graphics toolkit and brand guide.
S.O.S. (Son's of Salty) is a NJ/PA surf fishing club. Branding & Graphics were created to help promote the club's vision of long cold nights at sea. It also served as an outlet for the creative members of the club (who are all designers) to experiment and play around outside of their daily corporate gig.
Various fashion photography that I art directed for QVC over the years. Most were used in promotional look books for NY Fashion Weeks that QVC took participated in.
Photographers: Jonathan Pushnik & Jason Rothenberg
Like the QVC fashion page except this is all of beauty art direction. These shots were used in a variety of places such as on-air set posters, QVC's homepage to promote the beauty category and as part of the visuals for beauty events.
Photographers: Jonathan Pushnik & Robert Tardio
